THE CORE IDEA:

Curate existing content to create new value for current subscribers; new readership among more lucrative audiences; and new revenue for a flagship title.

Market, develop, launch, publish and fulfill online, in-house and with partners.

 
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  1. Every other month The Chronicle of Philanthropy aggregates its recent coverage of issues important to board members of nonprofit organizations in an advertising-free, 8-page PDF newsletter called The Chronicle Board Report.
     
  2. Banners on Philanthropy.com, the website of The Chronicle of Philanthropy, promote The Chronicle Board Report to executive directors as both a practical management tool and a generous professional courtesy highly valued by trustees.
     
  3. House ads in The Chronicle of Philanthropy further promote sales of The Chronicle Board Report with a free issue offer which is instantly fulfilled via email and a link to a download.
     
  4. The free offer ad is also provided to outside media partners such as Caring (the magazine about social good from the Salvation Army) as a benefit for their readers.
     
  5. Interstitial promotions accompanying each sample issue of The Chronicle Board Report convert free trials into one-year subscriptions. They, as well as follow-on emails, generate new revenues for The Chronicle of Philanthropy from core subscribers while extending its reach to the most influential audience in the world of philanthropy.